Palma – big-city buzz and beach life at its best
Are you thinking of traveling to Mallorca? With its Spanish charm and delightful Mediterranean climate, Mallorca is the ultimate summer destination. Even if you have vacationed here before, there is always something new to discover—from mountain villages and small coves on the west coast to the narrow streets and lively atmosphere of Palma city.
Many distinctive features make Mallorca unique: the 14-kilometer-long beach in Alcudia, the vintage tram running between Sóller and the sea, or the vineyards and winding roads around Deià and Valldemossa. Not to mention the city of Palma itself, with its tapas bars, Art Nouveau facades, designer boutiques, and magnificent cathedral.
On Mallorca’s northern coast, you will find peaceful, family-friendly destinations perfect for sun and swimming: Puerto Pollensa, Alcudia, Can Picafort, Cala Mesquida, and Cala Ratjada. Alcudia’s family-friendly beach is both wide and shallow, and the promenade stretches all the way to the harbor at Puerto de Alcudia. It is a convenient, car-free zone where you can go for a morning run or take a leisurely stroll with the family. You can try various water sports, play golf or tennis, and enjoy a wide array of restaurants, shops, music bars, and clubs.
Southern Mallorca offers even more destinations, all within easy reach of the big-city life in Palma: Playa de Palma, Cala Mayor, Illetas, Palma Nova/Magaluf, and Santa Ponsa. Palma boasts the island’s best selection of culture, shopping, and entertainment, all while keeping the beach within easy reach. It is also a place where the old meets the new; one moment you might be strolling through winding medieval alleys filled with artisans, cafés, and tapas bars. ...before spending the rest of your time mingling with the trendy local crowd at international restaurants, bars, and nightclubs.

Along the Tramuntana Mountains on the island's west coast, you will find peaceful destinations for the discerning traveler: Puerto de Sóller, Deià, Valldemossa, Banyalbufar/Estellencs, Port d'Andratx, and Cala San Vicente. The fishing village of Puerto de Sóller is nestled in the beautiful mountain landscape of Mallorca’s west coast. It is a quiet, tranquil village featuring scenic surroundings, a lovely beach, and magnificent sunsets—perfect for those seeking a relaxing holiday and wishing to explore Mallorca at their own pace.
On the island's east coast, you’ll find destinations suitable for both family holidays and trips without children: Cala Bona, Cala Millor, Sa Coma, and Cala d'Or. Cala d'Or is a charming, slightly upscale resort town—yet it remains unpretentious and reasonably priced. It features low-rise white buildings nestled amidst lush greenery. The town center is defined by the pedestrian streets east of Avinguda de Calonge—pleasant walkways lined with shops and outdoor terraces. Cala d'Or is also home to five of Mallorca’s finest coves, tucked between towering rocky headlands. Small beaches with light-colored sand lie at the head of each cove, and thanks to the rocky coastline, the water is crystal clear and perfect for snorkeling.
Mallorca is ideal for excursions; rent a car or a bicycle and explore the island at your own pace.
A warm welcome to Mallorca!